To The Best Of Our Knowledge cover image

Cult of the Self

To The Best Of Our Knowledge

NOTE

Sell Yourself to Be Seen

Generation Z increasingly equates personal identity with commercial activity, with a significant percentage willing to post sponsored content for money. The trend has escalated to individuals fabricating influencer status, showcasing a societal shift where one's value is linked to their ability to market themselves. This phenomenon suggests a diminished understanding of a private life, as personal experiences are increasingly reframed as content for public consumption, leading to the notion that self-worth is intertwined with commercial success.

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