Extended Moment: Guy Raz: Why 99% of Businesses Fail & This Secret Made Apple, Pixar, & Elon Musk Billions!
The Diary Of A CEO with Steven Bartlett
The Power of Persistence in Business Negotiations
This chapter recounts a compelling story about Isaac Larian's persistence in securing a lucrative export deal for Nintendo's Game & Watch despite facing repeated rejections. After waiting for hours and enduring multiple 'no' responses, Isaac showcases his determination by using innovative tactics, like offering a million-dollar line of credit. Ultimately, his approach demonstrates that resilience in the face of rejection is crucial for success in business, illustrating how the word 'no' can mark the beginning of fruitful negotiations.
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