The Power of the Curiosity Gap

Creating a curiosity gap by leaving something unknown has been proven to grasp our attention. Participants in Group B, who saw only small individual parts of an animal, were more curious and kept clicking until they revealed the animal's identity. This effect is known as the Curiosity Gap, which is why cliffhangers, clickbait, and even Shakespeare's work are so popular. Leaving something unknown in your story can get people interested, whether it's a short ad or a long play. Additionally, starting a story with a change is important to draw the audience in.