Our brains prioritize new and novel experiences over familiar ones to adapt and react to changes efficiently. Novelty triggers our brain to allocate resources for processing and reacting to new stimuli. The first experience of something tends to elicit the highest level of happiness and excitement compared to subsequent experiences due to habituation. Research on vacation happiness revealed that people were happiest 43 hours into a vacation, emphasizing the value of novel experiences and the diminishing effect of habituation on enjoyment.

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