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Lessons from a Turnaround Expert

HBR IdeaCast

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Effective Turnaround Strategies and Communication in Business

Understanding the competition deeply is crucial for executing effective turnaround strategies within a business. It is essential to analyze not just their behaviors, but also their cultures and the way they think. This understanding should coexist with the exploration of radical approaches to the business landscape; both elements are vital and not mutually exclusive. Rapid turnaround, typically in about three years, requires effective management of resistance to change. Communication plays a pivotal role in this process. The focus should be on the quality, frequency, and consistency of communication, which should involve outreach to large groups as well as personal interaction. Engaging directly with employees to discuss their day-to-day experiences fosters an inclusive environment and supports the overall change initiative.

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