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The Importance of User Research and Expertise in Understanding Users
There is a distinction between doing user research and finding ways to understand users./nExperienced user researchers are knowledgeable in various qualitative and quantitative methodologies./nHaving an expert to help set up well-designed studies and answer questions is important./nProduct managers should engage in user research due to a shortage of user researchers./nIt is preferable for individuals to conduct their own research rather than relying solely on user researchers./nGetting experts involved in the research process is ideal.