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The Network Effect: How to Win Friends and Amplify Your Content
Distribution First
The Importance of Listening in Marketing
The natural tendency for humans is to form a response before the other person finishes speaking. As marketers, it's important to step back and truly listen to what people are interested in. Instead of focusing solely on our own ideas, we should consider what content people actually care about and what questions they are asking. However, finding the time to do this can be a challenge.
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