Growing a Successful Subscription Business while Staying True to Values

With all the hype in the startup world around unicorns and hypergrowth, entrepreneurs feel enormous pressure to raise massive amounts of cash from venture capitalists. But now, as interest rates have risen, a lot of that funding has dried up. And a growing number of founders are seeking ways to scale without burning through cash to acquire users. Mike Salguero is the CEO and founder of the meat subscription service ButcherBox. After a negative experience with venture capital at his prior company, Salguero pledged to grow his new startup without it. That meant a "Box One Profitable" strategy built on the creative leverage of influencers, laser focus on costs, and making tough decisions during the pandemic. Salguero shares how he grew a $600 million company in seven years without outside money.