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How to make $10k/month from a community - Jordan Godbey
Deep Dive with Ali Abdaal
Pricing Unveils Value Perception
The perception of price is closely intertwined with psychology, emotions, self-worth, and limiting beliefs. The discomfort some entrepreneurs feel about charging higher prices reflects deeper issues such as imposter syndrome, which impacts their confidence in pricing strategies. A price point not only defines the perceived value of a service or product but also acts as a powerful filter for customer selection. Different price levels attract varied audiences; lower prices may draw those struggling financially, while premium prices can attract higher-level executives seeking significant returns on their investment. This illustrates that the same offering can yield entirely different market perceptions and environments, depending on the price set.
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