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Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

NOTE

The Power of Metaphors in Communication

Metaphors and similes can help people understand and believe in your suggestion/nMetaphors can be used to explain complex or esoteric concepts/nUsing metaphors can be more effective than stating reasons when trying to convince someone/nJerry Spence, a renowned trial lawyer, used a metaphor of a caged bird to sway a judge and jury

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