Innovation in Luxury Brands

Luxury brands thrive on innovation, challenging conventional practices to improve functionality and aesthetics. An example includes Louis Vuitton's breakthrough in luggage design, which addressed the impracticality of rounded-top suitcases that were susceptible to moisture and mold. This mindset mirrors historical innovations in luxury, such as the efforts of a German chemist who harnessed local floral resources in the south of France to create unique fragrances, showcasing the continuous evolution and adaptation of luxury brands through innovative thinking.