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SPA Girls Podcast – EP422 – Writing Side Characters – with Sacha Black

SPA Girls Podcast

NOTE

The Power of Juxtaposition in Writing and Marketing

Juxtaposition is a crucial tool in writing and marketing, where opposites are cleverly placed together for impact. It is a valuable technique in storytelling, as seen in the dynamic between heroes and villains. Marketers also heavily rely on juxtapositions for effective storytelling, evident in compelling taglines and viral TikTok videos. The absence of juxtapositions can lead to missed opportunities in engaging an audience and creating memorable content.

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