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Social Media: Is It Rotting Your Brain?

Science Vs

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Intermittent Rewards: The Gambler's Snare of Social Media

Social media engages users in prolonged interaction by leveraging intermittent rewards, similar to the mechanics of gambling. Users often find themselves scrolling, checking, or posting in anticipation of the next comment or like, mirroring the addictive patterns observed in slot machine use. This creates a compulsion to keep engaging, as individuals chase moments of gratification that bring them joy or validation, despite social media not being classified as addictive in clinical terms. The unpredictable nature of these rewards makes it difficult for users to disengage, as they wonder if the next post or scroll will yield the exciting content they seek.

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