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The Stickiness of Misinformation and Deepfakes
Misinformation tends to stick in people's minds even after they are informed about its falseness, especially with the rise of deepfake videos which engage more senses and can create stronger effects compared to written content. Research suggests that attempting to undo the impact of misinformation, particularly in the form of videos, might not be very successful due to the way our brains process visual and auditory content.