Simplify Customer Acquisition with Layered Frameworks

Customer acquisition can often overwhelm founders due to the complexity of metrics like GMV, revenue, and profit. A simplified framework that focuses on distinct layers allows founders to tackle each aspect step-by-step, reducing confusion. This method not only clarifies the process but also enhances understanding among team members. For instance, in B2B SaaS, relating engineering headcount directly to initial customer acquisition stages can provide clearer insights, demonstrating the adaptability of the framework to different business models. Engaging team members through workshops can further reinforce this structured approach.