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S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
Limited Supply
Optimizing Marketing Costs and Revenue Allocation
The company is working closely with marketing to align spending and supply strategies. They managed to sell out of several shades during the Black Friday sales and are re-evaluating the allocation of in-house marketing expenses. It is important to differentiate between variable and fixed marketing costs, with customer acquisition costs belonging to the marketing budget, while fixed costs should be classified as operating expenses.
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