30 Minutes to President's Club | No-Nonsense Sales cover image

247 (Sell) Ask Tough Sales Questions Without Making it Awkward (Charles Muhlbauer, AlphaSense)

30 Minutes to President's Club | No-Nonsense Sales

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Breaking Bad Sales Habits and Cultivating Insightful Inquiries

Salespeople should break the habit of seeking help without first demonstrating their own resourcefulness. Showing effort increases the likelihood of receiving valuable guidance. Additionally, instead of asking direct impact questions that feel salesy, salespeople should adopt a more exploratory approach to uncover the depth of a prospect's problem. Questions should focus on the history and attempts at solving the problem, prompting the prospect to share insights naturally. Verifying whether the issue is isolated to one individual or recognized more broadly within the organization is crucial, as this informs the potential for a deal. To engage prospects without being intrusive, employ 'baby step' questions that gently lead to deeper discussions about the problem's significance. When attempting to involve decision-makers, position the request in terms that highlight the interests of those in power, showcasing how their involvement can add value and assure thorough consideration of the solution.

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