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Dominance in Politics Matters
Rick Wilson's The Enemies List
Appealing to Emotions Over Policies for Voter Connection
The concept of treason is a powerful message to reconnect with voters, emphasizing that individuals like Trump are objectively harmful to the country. Democrats are urged to understand that certain voter groups, particularly Hispanic and African-American men, are drawn to tough, swaggering personas. Merely offering policy promises will not resonate with these groups compared to emotional appeals that tap into their desire for assertiveness and bravado.
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