Patti Sanchez: Communication Thought Leader, Author, and Storyteller
Guy Kawasaki's Remarkable People
Is It Necessary to Have a Story Telling Practice?
"I've put a lot of effort into creating tools, creating frameworks that help people plan their communication. And they always start with sympathy," he says. "Nine times out of ten, that powerful executive will admit that, you actually, people aren't fully bought into my idea,. but it's simply because they're stupid."
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