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How To Build a One-Person Business (In 90 Days) I EP 49
The Matt Gray Show
Creating Lasting Impact Through Audience Engagement and Personal Storytelling
Owning and engaging your audience across multiple platforms is essential for growth, and utilizing a unified content strategy amplifies this effect. Creating diverse content formats such as newsletters, LinkedIn carousels, and Instagram posts from the same core materials enhances reach and engagement, demonstrated by achieving over 120,000 newsletter subscribers in 18 months. Incorporating creative elements like b-roll videos showcases dynamic content creation that captivates audiences and builds connection. Establishing a clear personal narrative or 'origin story' is crucial for guiding business direction, aligning goals, and infusing passion into every aspect of operations, enabling meaningful interactions with audiences. Connecting with your 'why' and making it integral to your business narrative allows for a deeper impact and facilitates alignment in hiring, brand strategy, and messaging across platforms. Clarity in your story is foundational to defining your vision and the mission you aspire to achieve.
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