Brennan Dunn is the creator of Double Your Freelancing, RightMessage, and Mastering ConvertKit.

Brennan is one of the most well-regarded email marketers on the planet. Using cutting-edge techniques in personalization, Brennan has generated millions of dollars in sales of his products – and a lot of that is automated.

After starting Double Your Freelancing as a blog in 2015, Brennan realized that he could more effectively sell his courses using personalization on his website and in his email. In 2018, the founders of ConvertKit, Teachable, and convinced Brennan to create a software platform called RightMessage.

Brennan teaches his advanced use of email marketing in his popular course, Mastering ConvertKit.

In this episode, we talk about how Brennan built his broad skillset, the job that changed the way he thought about sales, why he built an agency and ultimately closed it down, and how Personalization creates a better experience for your audience while also increasing your revenue.