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**The internet is full of empty content **
One of the insights in this snip is the idea that the internet is full of empty content. Another insight is the importance of using a second brain, a note-taking system that helps find new relationships between ideas. The speaker also emphasizes that having the best ideas is not enough if one doesn't know how to express them. They mention that catchy ways of saying things can attract followers and success. With the rise of AI-generated content, the speaker predicts that successful creators in the future will need to excel in both creative thinking and copywriting.