The market underappreciates the sticky business model in insurance due to insurance being considered a technical topic by many, leading to brokers being undervalued. The capital intensity and commoditized nature of the business caused these companies to have low earnings multiples historically. Additionally, brokers being undervalued compared to carriers, and the challenging period in the early to mid-2000s when brokers earned contingent commissions, have also contributed to the underappreciation of their business model's stickiness.

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