245: Communication Secrets for Unleashing Innovation. J.D. Meier
SPEAK LIKE A CEO
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Envision Your Future to Ignite Innovation
Using imaginative language like 'dream' and 'imagine' helps bypass critics and limitations, shifting focus from productivity to creativity. This approach fosters an environment where future outcomes guide current strategies, enabling transformative growth. By working backward from envisioned futures instead of being anchored by past experiences, individuals and organizations can unlock greater potential for innovation. Differentiating between sustaining innovation, which typically yields only incremental growth, and disruptive innovation reveals the advantages of reimagining business strategies for significant breakthroughs.
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