Free Forum with Terrence McNally cover image

Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever

Free Forum with Terrence McNally

NOTE

Storytelling and Branding: The Apple Example

Apple is a prime example of effective branding through storytelling. Their iconic 1984 ad portrayed their computer as a tool for personal creativity, not just utility. Subsequently, the 'think different' ads with images of rebels like Einstein and Gandhi reinforced the brand's identity as a symbol of rebellion against conformity. By establishing a compelling narrative, Apple could communicate their brand message effectively across different channels.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner