
Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever
Free Forum with Terrence McNally
Storytelling and Branding: The Apple Example
Apple is a prime example of effective branding through storytelling. Their iconic 1984 ad portrayed their computer as a tool for personal creativity, not just utility. Subsequently, the 'think different' ads with images of rebels like Einstein and Gandhi reinforced the brand's identity as a symbol of rebellion against conformity. By establishing a compelling narrative, Apple could communicate their brand message effectively across different channels.
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