2min snip

The Jordan Harbinger Show cover image

1071: Mike Feldstein | The Hidden Crisis of Indoor Air Pollution

The Jordan Harbinger Show

ANECDOTE

Jaspr's Marketing Strategy

Summary: Jaspr avoids traditional advertising, focusing on educating consumers about air quality. Their value proposition is beautiful, quiet, smart air purifiers with good service. They are offering a substantial discount to podcast listeners.

Insights:

  • Educating consumers can be a marketing strategy in itself.
  • Focusing on aesthetics and user experience can differentiate a product.
  • Limited-time promotions create urgency and incentivize purchases.

Proper Nouns:

  • Jaspr: The brand of air purifiers discussed.
  • Jordan: The podcast host, Jordan Harbinger, for whom a discount code is created.
  • Facebook: A social media platform where Jaspr doesn't run ads.
  • Google: A search engine where Jaspr doesn't run ads.
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