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The Value of Pain In The Pursuit of Success (with Andy Frisella) Pt.2 - Mar. ‘23 | Ep 561
The Game with Alex Hormozi
Branding and the Importance of Building a Strong Brand
Building a strong brand is crucial for success, as it influences all other aspects. The speaker learned this lesson after realizing his negative brand prevented partnerships. To acquire customers, there are eight ways: friends and family, strangers, content, and paid ads individually, referrals and affiliates through others, or hiring agencies or employees. The speaker built a business using all except content, and decided to focus on it for acquisition.com. Through building content, he discovered the importance of brand. Giving constantly is key, as said by Gary Vee, and the ideal ratio for a mature platform is jab, jab, jab, right hook, similar to TV where content is 47 minutes and ads are 13 minutes.
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