Technically Legal - A Legal Technology and Innovation Podcast cover image

Investing in Legal Tech and the Ingredients of a Successful Start-Up (Zach Posner, The LegalTech Fund)

Technically Legal - A Legal Technology and Innovation Podcast

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Challenges of Demonstrating Legal Tech Products

In the legal tech industry, a key challenge is demonstrating software products effectively due to the complexity and noise in the market. To address this, entrepreneurs are encouraged to focus on quick and practical software demos, rather than lengthy explanations, to showcase the user experience. The aim is to enable potential users to quickly grasp the value proposition of the software. The demonstration process helps in determining if the software resonates with the user's needs and preferences, or if any adjustments are required to enhance the user experience. By ensuring easier and more engaging software demos, it becomes possible to increase adoption rates of legal tech products by creating a clearer path for potential users to understand and engage with the technology.

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