Effectuation is described as an alternative to Lean Startup and waterfall methods for finding business ideas. While Lean Startup focuses on discovering customer problems, effectuation starts with one's own skills and abilities to bring about change in the world. It has been successfully used in multiple companies to build impactful solutions.
Episode 64: Alex Lieberman (@businessbarista) chats with Michael Girdley (@girdley), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of effectuation, which is a lower-risk but high upside way to do startups using 6 key principles.
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