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Transparency Brings Accountability
Current legislation mandates increased transparency in artificial intelligence practices, compelling companies to disclose sources of training data for AI models, especially concerning potentially problematic sources like YouTube or major media outlets. New regulations require watermarking for AI-generated images, ensuring that users can identify such content. In healthcare, firms must reveal the use of generative AI, while unsolicited AI-generated robo calls must communicate their automated nature. Furthermore, a crackdown on AI-driven misinformation is underway, with prohibitions on deceptive advertising and requirements for labeling generative AI-altered election content to combat misinformation and protect electoral integrity.