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The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)
My First Million
Engaging Audiences with Knowledge Gaps and Uncertainty
Engaging content creators use knowledge gaps to show they know something the viewer doesn't, creating a need to watch for the insight. Uncertainty in content engages viewers by portraying unpredictable outcomes or scenarios, like selling possessions or implementing a risky challenge. To maintain audience interest, introducing a central curiosity gap upfront ensures readers or viewers are intrigued and compelled to stay engaged until the end to uncover the resolution. Crafting video ideas with multiple unanswered questions ensures sustained interest and engagement from the audience.
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