#690 - Michael Easter - Why Can’t Humans Do Anything In Moderation?
Modern Wisdom
The Bullseye of Happiness: Anticipation
The bullseye of pleasure and happiness is when things are slightly better than anticipated. Anticipation is key. According to research, people are happiest when getting ready with friends before a night out. Marketers can capitalize on this by creating long and exciting launch sequences. The gambling industry also understands the power of anticipation, as it is the moment when the outcome is still unknown that brings the most thrill. The key to happiness is looking forward to something exciting.
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