Chris
@chrisc
ACQ2 by Acquired cover image

Retool CEO David Hsu on Finding Product-Market Fit via Sales

ACQ2 by Acquired

The Danger of PLG at the Beginning of Starting a Startup

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Launching a startup with product-led growth (PLG) before determining product-market fit can be detrimental. Without knowing how customers perceive the product, it is difficult to identify conversion issues or make necessary pivots. Sales, which involves talking to customers, is crucial in discovering product-market fit. Starting a SaaS business with a focus on PLG can be efficient, but only once the company has achieved a few million in revenue. In the early stages, talking to customers through sales is the best way to determine product-market fit.

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