The Danger of PLG at the Beginning of Starting a Startup

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Product-led growth (PLG) can be dangerous at the beginning of starting a startup before market fit is confirmed.
Launching a product does not guarantee understanding of customer feedback and may require a pivot rather than relying on PLG as a solution.
Sales and talking to customers is crucial for discovering market fit and necessary before implementing a PLG strategy.

David Hsu has one of the most interesting founders journeys in tech today. After growing up in Silicon Valley, he left to study both philosophy and computer science at Oxford in the UK, then returned immediately afterward to found an internal enterprise tools company. Fast forward to today, and Retool is a multi-billion dollar valuation juggernaut that — almost uniquely for this era — operates at roughly cashflow breakeven while still growing rapidly. On this episode David shares his thoughts on finding product-market fit through sales, the dangers of product-led growth, how to get $1-5 million in ARR with just 5-10 people on the team. Tune in!

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