We've created a system to capture insights from our research reports using a structured approach. This makes the insights searchable, findable, and linkable. However, we've learned that it's important to avoid decontextualizing the insights. Designing the interface plays a crucial role in keeping the individual pieces findable while maintaining their context.
Matt Duignan manages HITS—Microsoft’s Human Insight System, a web-based platform that captures market and data science insights, serving as a cross disciplinary database. He chats with Lou about how his team democratizes the process of arriving at new insights by offering access to researchers’ knowledge and data from different silos across the whole company. He also touches on the challenges of making such a system work in the absence of a cultural commitment to curation, and getting disparate teams to remember that they aren’t only researching for their own departments, but for the benefit of others as well.
Learn more in “Skip User Research Unless You’re Doing It Right — Seriously” on Medium: https://medium.com/microsoft-design/skip-user-research-unless-youre-doing-it-right-seriously-15494e5ee033