59sec snip

No Stupid Questions cover image

173. How Important Is Your Choice of Words?

No Stupid Questions

NOTE

Words Matter: Empower Action with Imperatives, Choose rather than Refuse

Word choice significantly influences user behavior in technology and sales. A/B testing reveals that specific phrases can drive higher engagement; for instance, changing 'plus cart' to 'add to cart' resulted in a 49% increase in clicks. This demonstrates that imperative language, which directs action, is more compelling to consumers. Similar principles apply in sales; the notion that people prefer opportunities ('choose') over obstacles ('refuse') highlights the importance of phrasing in persuasion. Effective communication can lead to enhanced user interaction and conversion rates.

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