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The Greg McKeown Podcast cover image

283. The Art of Subtraction with Leidy Klotz (Part 1)

The Greg McKeown Podcast

NOTE

Simplification to Elimination: The Birth of One-Click Selling

In a pivotal meeting, Bezos expressed the vision of not simplifying every step but eliminating the entire process, leading to the creation of one-click selling. Despite some criticism for Amazon's control over such a basic concept, an engineer at Amazon defended the exclusivity, highlighting Bezos' unique insight. Bezos' approach of starting from zero, eliminating all unnecessary steps, mirrored Apple's strategy with DVD burning software, simplifying from 5,000 pages to a minimalist version.

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