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THE BIGGEST STARTUP OPPORTUNITIES IN 2024 BY LEAN STARTUP GUY ERIC RIES

The Startup Ideas Podcast

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Proximity to Customers in the Age of the Internet

In the age of the internet, it is possible to find ways to be closer to customers. Nordstrom's Innovation Lab demonstrated this by experimenting with internal teams, building apps with customers and sales associates in the retail section. The interactions and feedback from customers are invaluable in testing hypotheses and closing down the feedback loop.

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