Start Good Trouble: Finding product-market fit, founder-led marketing, and getting into YC
Intercom on Product: Building Software in an AI-first World
PMF is when people identify you to solve a problem for them
Product-market fit (PMF) is achieved when a product is perceived as a specific solution to a problem in people's lives. Founders must focus on defining their product category clearly, ensuring it addresses a small but significant problem effectively. The product should be simple enough for users to recognize its value without unnecessary complexity. For example, Shazam achieved PMF with a single-function button, illustrating that a minimal viable product can suffice. In contrast, other products, like June, required multiple features to establish their category and be recognized as a reliable analytics solution. Ultimately, PMF occurs when customers identify the product as the go-to solution for their needs, allowing them to assign a price they are willing to pay.
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