Many Minds cover image

Dawn of the smile

Many Minds

00:00

La sonrisa en las fotos es resultado de una campaña de Kodak.

In the early days, people used to keep their mouths small while posing for photos, rather than smiling with an open mouth. This changed in the 1900s when Kodak initiated a campaign to link photography with joy and leisure. This shift is reflected in a gradual increase in smiling in portraits throughout the 20th century, as noted by cultural historian Christina Coache-Madova and supported by big data analysis of yearbook photos.

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