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#67 Jim Collins: Keeping the Flywheel in Motion
The Knowledge Project with Shane Parrish
The Power of a Fly Wheel: Understanding the Inexorable Logic
A flywheel is a powerful concept that drives growth. By starting with lower prices and more offerings, it attracts more customers, which in turn brings in third party sellers, expands the store, and boosts revenues. This cycle repeats, creating a momentum machine. A flywheel is not just a circle on paper, but an understanding of the logic behind the process.
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