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Recap: The truth about ultra processed food | Dr. Chris van Tulleken and Tim Spector

ZOE Science & Nutrition

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The Illusion of Healthy Food Labels

Many food products that present themselves as healthy often feature misleading labels and ingredients. Just because a product appears to be wholesome, like a brown, seedy loaf, doesn't guarantee it is free from unhealthy additives and chemicals. Health claims on packaging, such as ‘no added sugar’ or ‘high protein,’ often signal that the product is ultra-processed and may contain harmful sweeteners and fillers. This is especially concerning for parents choosing snacks for children, as the marketing of ‘sugar-free’ items can deceive consumers into thinking they are making healthier choices when, in fact, they may be opting for products loaded with artificial ingredients. A striking example is plain yogurt, which should ideally contain minimal ingredients, yet often contains numerous additives when scrutinized. Consumers need to investigate beyond surface labels to truly understand what they are purchasing, as many items that seem healthy harbor hidden complexities within their ingredient lists.

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