And I just like quietly just closed the lid on the computer and we just have a conversation. And I'll tell you what, that was a lesson learned, lesson learned. It's not a PowerPoint presentation. It's not pretty slide. It's not capability. It's having a conversation. Now, what does this mean? This means that you're walking in with questions that you can ask that are relevant to them and their business and specifically what this person is challenged with. Now this isn't like, oh, how's your quarter going? How's your year going? Hey, you've done that homework before. You know what that is. But it's an insight in terms of, hey, I just saw your competitor, X, did this or Y. How is that going to impact the marketplace? What shifts are you seeing with your customer base? What shifts are you seeing with your suppliers? You're asking them questions that get them to, oh, this person sends them homework. This person, again, it is like, hey, congratulations, your earnings were up 12% last quarter. Well, look, sucker, they've been up 12% every quarter for the last 14 quarters. So don't sit there and me on just the last one.