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The Creator’s Playbook cover image

Mastering Growth Online with Justin Welsh

The Creator’s Playbook

NOTE

Reverse Engineering Financial Targets

Reverse engineer your financial goals by breaking down the revenue target into manageable units, such as pricing products to make a certain amount per day. Consider what price point and volume of sales are needed to achieve your desired income. Having a smaller, engaged audience can be more profitable than having a large following if they understand and value your offerings. Success lies in aligning the right offer with the right audience.

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