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Predictable Marketing Funnels and Growth in Revenue
The speaker mentions having reliable marketing funnels where investing 10% of revenue aims to bring in at least three times that investment within the first year. The goal is to achieve a 30-36% growth rate with a total spend of 12-13% of revenue. The firm has experienced significant growth, increasing from 85 million AUM at the end of 2018 to about 750 million by the end of the following year.