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Dr. Emily Balcetis: Tools for Setting & Achieving Goals

Huberman Lab

NOTE

The Goal Gradient Hypothesis

Early animal research from the 19 forties, 19 fifties spurred a whole wave of work. The closer you get to the goal, generally, the hard people and animals work to finish that goal. And it's when theyre may be seeing that finish line, seeing that reward, seeing the goal they're hoping to accomplish, that is what's leading them to invest more so that they can finish it off.

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