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Andy Rachleff on “How to Know If You’ve Got Product Market Fit”
Pattern Breakers
Disruptive Innovation Epiphany
The speaker realized the need for a shift in strategy when they were focusing solely on the customer side and neglecting the business side, assuming that liquidity on the customer side would attract activity on the business side. Despite having cash in the bank, they were not achieving growth rates that would secure additional funding. The realization occurred when reading a chapter in a Clay Christensen book, understanding that their approach was not disruptive as required for success.
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