Books are considered long-form hypnosis scripts by the speaker, as they both aim to change beliefs to drive new behaviors. Establishing trust and rapport is key in both hypnosis sessions and writing a book. The concept of 'yes set' is crucial for authors, where they present a series of facts or questions known to be true for the reader to create engagement and influence. This can be achieved by starting with questions that prompt a 'yes' response from the audience, setting the tone for the rest of the book or hypnosis session.

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