How to use content to build brand - with Chris Walker
95% Content
Content Creation: A Collective Responsibility
Content has evolved beyond the confines of the marketing department and now should involve contributions from various teams, including sales and customer success. Each department can create valuable content that aids in communication with target customers and existing clients through digital channels. This shift underscores the need for a unified approach in developing content strategies, recognizing events as multi-faceted initiatives with sales objectives. The tools available today have simplified content creation significantly, allowing individuals across different departments to produce high-quality materials without requiring extensive design skills or technical expertise.
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