What Makes a Good Trailer and its Similarities to Marketing

Cinemas generate $26 billion in box office revenue annually, but Netflix alone pulls in $31 billion. Trailers are crucial in driving demand, capturing attention, and fueling engagement. They convince us to spend time and money on a story, just like marketing does. By understanding what makes a great trailer, we can gain insights into effective marketing. In this podcast, I explore the elements of a good trailer, uncover the psychological biases they tap into, and even create my own movie trailer. Tune in to The Shine Online hosted by Natasha Samuel on the HubSpot Podcast Network, the ultimate audio source for business professionals.