4min snip

The Talk Show With John Gruber cover image

409: ‘The Dynamic Paradox’, With Nilay Patel

The Talk Show With John Gruber

INSIGHT

Meta, Threads, and ActivityPub

  • Meta is heavily invested in Threads' adoption of ActivityPub, likely to compete with Elon Musk's Twitter.
  • However, Meta is unlikely to extend ActivityPub support to Instagram due to its profitability as a visual platform.
  • Visual media commands higher ad rates than text, influencing Meta's strategic decisions.
  • The future of advertising may involve AI-driven personalized ads, raising concerns about market chaos and the need for authentic human interaction.
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